Designing AI Products and Features: Study GuideNielsen Norman Group
DesignProduct
NN/g compiled its core guidance on designing AI products and features into one study guide.
- What it is: A curated collection of NN/g articles and videos covering best practices for designing AI-powered products and features.
- Why it's useful: It's a solid onboarding resource for teams building AI features without a dedicated UX research function on staff.
- Use case: Good to circulate to any PM or designer freshly assigned to an AI feature who needs a fast, credible crash course.
For design
Worth bookmarking as the default onboarding doc for anyone rotating onto an AI feature team — cheaper than building your own guidelines from scratch.
The 3 Roles of Context for AI AgentsNielsen Norman Group
DesignProduct
NN/g outlines how power users manage global, local, and ambient context when working with AI agents.
- The framework: Global context spans tasks, local context is task-specific, and ambient context is raw streams like email.
- Why it matters: Understanding these three context types helps teams design clearer memory and context-management controls for agentic products.
- Where products fail: Most agent products today blend these context types together, which is a big source of confusing or unpredictable agent memory behavior.
For design
Audit your own agent UI against these three buckets — most user confusion in current agent products traces back to conflating them without clear separation or controls.