Wired
Meta's new AI image model can pull your public Instagram photos into others' AI creations unless you opt out.
- Opt-out by default: Public Instagram accounts are automatically eligible for use in Muse Image generations unless the user explicitly opts out.
- What it does: Muse Image, built by Meta's Superintelligence Labs, powers 'agentic' image creation across the Meta AI app, Instagram, and WhatsApp, with Facebook and Messenger coming soon.
- Backlash: Creators and users are pushing back over consent — being generated into ads, décor mockups, or other contexts they didn't sign up for.
- Why it matters: This is the first big real-world test of opt-out (vs. opt-in) consent for likeness-based generative AI at consumer scale.
For ethics
Watch how this opt-out backlash resolves — it'll shape the default consent expectations users and regulators bring to any feature your company ships that touches user-generated content or likeness.